Search
Choose a style
Dark
Light
paddy power
Africa Cup of Nations 2025: Vibrant LED Display of "Maroc 2025" for Africa Cup of Nations Event. Agadir, Morocco| Jan 13, 2026
BREAKING
Africa
Time to read: 4 min
AFCON final U‑turn raises questions over credibility
March 18, 2026
BREAKING
Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
Darts scoring one hundred and eighty on a board.
BREAKING
Latest News
Time to read: 4 min
PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
Players competing in the sport of Kabaddi.
BREAKING
Features
Time to read: 7 min
Paddy Power Kabaddi World Cup - the pinnacle of a three year journey
March 20, 2025
Darts board with three darts in the bullseye.
BREAKING
Comment
Time to read: 3 min
PDC World Darts Championship boosts commercial success in 2024/25
January 30, 2025
Credit: Paddy Power
BREAKING
Comment
Time to read: 5 min
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler stardom
January 7, 2025
Darts scoring one hundred and eighty on a board.
BREAKING
Latest News
Time to read: 3 min
Darts and Paddy Power combine to raise £1m for prostate cancer
January 3, 2025
darts
BREAKING
Comment
Time to read: 5 min
iGaming Daily: has Paddy Power hit the perfect 180 with its darts sponsorship?
December 24, 2024
Kabaddi World Cup names title sponsor for first edition outside Asia
BREAKING
Asia
Time to read: 2 min
Kabaddi World Cup names title sponsor for first edition outside Asia
December 9, 2024
credit: Runawayphill/Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
November 26, 2024
Celtic FC fans cheer during the match between Sydney and Celtic at Allianz Stadium on November 17, 2022 in Sydney, Australia.
BREAKING
Fan Engagement
Time to read: 2 min
Paddy Power declares the Scottish Premiership a ‘done deal’
August 6, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power clears up World Darts Championship plans as charity fundraiser
December 1, 2023
BREAKING
Latest News
Time to read: 2 min
Paddy Power 'hits the bullseye' as PDC World Championship sponsor
July 10, 2023
SBC's Bookies Corner: The race to replace Frankie Dettori as UK’s top jockey
BREAKING
Europe
Time to read: 4 min
SBC’s Bookies Corner: The race to replace Frankie Dettori as UK’s top jockey
December 30, 2022
BREAKING
Europe
Time to read: 2 min
talkSPORT to bolster betting presence in partnership with BetVictor
August 11, 2022
BREAKING
Horse Racing
Time to read: 2 min
RMG ‘knows and grows’ racing audience with EngageCraft
July 25, 2022
BREAKING
Features & Analysis
Time to read: 3 min
SBC Leaders membership expands ahead of SBC Summit Barcelona
September 2, 2021
BREAKING
Sponsorship
Time to read: 2 min
League of Ireland exempt from FAI betting sponsorship ban
March 11, 2021
BREAKING
Features
Time to read: 5 min
Connecting Brands: How influencer marketing has helped the sports sector ride the wave of the pandemic
March 5, 2021
BREAKING
Media Rights
Time to read: 2 min
ITV expands Cheltenham coverage to six races per day
February 15, 2021
1 2 3
Most Read
1
Will the London Broncos compete in the 26/27 Super League season?
2
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
3
How AS Monaco and Payhound are building a partnership beyond visibility
4
How YouTube aims to contend in a competitive sports rights field   
5
Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
Features
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026